![]() ![]() What better way to close than with a playful animated logo. Since promotional videos are popular and widely used, brands often try to find ways to make their content original and creative while adding their own stamp of ownership on the production. Visitors are likely to spend longer on your page if there is a logo animation to enjoy and this in turn may positively impact your website’s rank in search results. Motion graphics can also play a role in search engine optimisation. An animated logo is an original way to delight website visitors and make that first impression count. It takes as little as 50 milliseconds for a user to form an opinion about your brand’s website. Or experiment with personal profile pictures an animated profile logo may also help your job listings stand out on LinkedIn! Website Try adding your logo to your company profile picture so you are noticed in high density environments like Twitter. Publishing your animated logo as a GIF will encourage sharing tendencies and meaningfully reach a large audience. Your consumers can be your greatest advocates. To break through the clutter and over-saturated feeds you can make an impact with animation. But which channels are best for leveraging the power of your animated logo? Here’s a few we recommend: Social Media Video has changed the way we consume and interact with content, just take Tik Tok as an example. Brands that invest in an animated logo project a credible image and innovative mindset. When we engage with a brand we immediately look to the quality of their presentation or moreover the design of their logo.Ĭustomers may not be experts in the marketing field but they are aware of the latest trends. If you display an animation in a campaign, not only will your audience pay more attention but they are more likely to retain the message your brand is communicating. Some animations can last as long as 10 seconds which increases the chance of imprinting in the memory when compared to a short glance of a regular logo. Not only does visual content attract more views, it also tends to be more memorable than a still image. If a picture is worth a thousand words, then an animation is worth a million. Much like a short video, it can work to further a story about your brand’s value and mission. A strong narrative will cut through the noise of marketing, resonating with your audience on an emotional level.Īnimation provides a more detailed explanation of the nature of your business than a static logo can. Storytelling is the key to your brand’s success. Using an animated logo to enhance a brand’s personality can create a connection with your audience to evoke the attitude you want to convey.Īim to appeal to your target market’s values and showcase your brand’s intelligent, humorous or passionate personality to create a memorable impression. ![]() Here’s some of the benefits animation brings to a brand: Uplift your brand personality The sky’s the limit when it comes to motion graphics. Thanks to animation you can affirm your originality and further your audience’s positive perception of your brand by taking your visual identity to another level. Many iconic brands are beginning to experiment with their logos, but what are the benefits of sharing an animated version of your logo? Let’s break it down. Rather than your typical static image, the 26 (and counting) logos are animated, celebrating L.A’s collective creativity and diverse voices. (Google Doodle honouring Japanese inventor Seiichi Miyake, who created Tenji, or tactile, blocks to help visually impaired people navigate public areas)įast forward to the present and Los Angeles, the Olympics host for 2028 has revealed their digitally-led logo. The Google Doodle team now consists of a few dozen artists, managers, engineers and other employees who honour holidays, events, achievements and notable historical figures on the search engine everyday. ![]() The tech giant had been advised by marketing textbooks everywhere to keep their corporate branding consistent no matter what. In 1998, when Google co-founders Larry Page and Sergey Brin introduced Google Doodles it was controversial. Motion graphics have become a core part of communication design, bringing innovative and fresh solutions to the table through movement. ![]()
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